Publication Data
Understanding Tablet Use: A Multi-Method Exploration
Abstract: Tablet ownership has grown rapidly over the last year. While
market research surveys have helped us understand the demographics of tablet ownership
and provided early insights into usage, there is little comprehensive research
available. This paper describes a multi-method research effort that employed written
and video diaries, in-home interviews, and contextual inquiry observations to learn
about tablet use across three locations in the US. Our research provides an in-depth
picture of frequent tablet activities (e.g., checking emails, playing games, social
networking), locations of use (e.g., couch, bed, table), and contextual factors (e.g.,
watching TV, eating, cooking). It also contributes an understanding of why and how
people choose to use tablets. Popular activities for tablet use, such as media
consumption, shopping, cooking, and productivity are also explored. The findings from
our research provide design implications and opportunities for enriching the tablet
experience, and agendas for future research.
