Communication mapping: Understanding anyone’s social network in 60 minutes
Venue
DUX 2007
Publication Year
2007
Authors
Paul Adams
BibTeX
Abstract
To design successful user experiences for Google’s communication products, it is
important for us to understand their users’ communication behaviours beyond what
they do with the product itself. To make informed design decisions, product
development teams often require us to build this understanding in a matter of
weeks. This paper describes a research technique for building an understanding of
people’s social networks and communication tools by only spending 60 minutes each
with a small number of research participants. It also describes examples of the
type of insights this technique can yield.