Publication Data
Communication mapping: Understanding anyone’s social network in 60 minutes
Abstract: To design successful user experiences for Google’s
communication products, it is important for us to understand their users’ communication
behaviours beyond what they do with the product itself. To make informed design
decisions, product development teams often require us to build this understanding in a
matter of weeks. This paper describes a research technique for building an
understanding of people’s social networks and communication tools by only spending 60
minutes each with a small number of research participants. It also describes examples
of the type of insights this technique can yield.
