Do-It-Yourself Lighting Design for Product Videography
Abstract
The growth of online marketplaces for selling goods has increased
the need for product photography by novice users and consumers.
Additionally, the increased use of online media and large-screen
billboards has increased the adoption of videos and animated gifs
for advertising, going beyond just using still imagery. Product
videography is a fledgling field that is gaining traction in online
media.
The key distinction between professional product videography and
photography and regular home-brewed consumer efforts is often the
lighting. Professional photographers use specialized hardware and
studio setups, and bring expert knowledge and skills to create good
lighting that shows off the product’s shape and material, while also
producing aesthetically pleasing results.
In this paper, we introduce a new do-it-yourself (DIY) approach
to lighting design to enable novice users to produce studio quality
lighting for product photography and videography. By studying
state-of-the-art product videography, we identify design principles
used to light products through emphasizing highlights, rim lighting,
and contours. We devise a set of computational metrics to achieve
these design goals. Our workflow is: a user acquires video of the
product by simply mounting a video camera on a tripod, and using
a tablet to light objects by waving the tablet around the object. We
automatically analyze and split this acquired video into snippets that
match our design principles. Finally, we present an interface that
lets users easily select snippets with specific characteristics and then
assembles them to produce a final pleasing video of the product.