SmartBrowse: Design and Evaluation of a Mobile Data Price Transparency Tool for Mobile Web Use
Abstract
Mobile data use is on the rise globally. In emerging regions, mobile data is particularly expensive and suffers from a
lack of price and data usage transparency, which is needed to make informed decisions about Internet use. To measure
and address this problem, we designed SmartBrowse, an Internet proxy system that (1) shows mobile data usage
information and (2) provides controls to avoid overspending. In this article, we discuss the results of a 10-week study
with SmartBrowse, involving 299 participants in Ghana. Half the users were given SmartBrowse, and the other half
were given a regular Internet experience on the same mobile phone platform. Our ªndings suggest that, compared
with the control group, using SmartBrowse led to (1) a signiªcant reduction in Internet credit spend and (2) increased
online activity among SmartBrowse users, while (3) providing the same or better mobile Internet user experience. Additionally,
SmartBrowse users who were prior mobile data non-users increased their web page views while spending
less money than control users. Our discussion contributes to the understanding of how ICTD research with emerging
technologies can empower mobile data users, in this case, through increased price and usage transparency.
lack of price and data usage transparency, which is needed to make informed decisions about Internet use. To measure
and address this problem, we designed SmartBrowse, an Internet proxy system that (1) shows mobile data usage
information and (2) provides controls to avoid overspending. In this article, we discuss the results of a 10-week study
with SmartBrowse, involving 299 participants in Ghana. Half the users were given SmartBrowse, and the other half
were given a regular Internet experience on the same mobile phone platform. Our ªndings suggest that, compared
with the control group, using SmartBrowse led to (1) a signiªcant reduction in Internet credit spend and (2) increased
online activity among SmartBrowse users, while (3) providing the same or better mobile Internet user experience. Additionally,
SmartBrowse users who were prior mobile data non-users increased their web page views while spending
less money than control users. Our discussion contributes to the understanding of how ICTD research with emerging
technologies can empower mobile data users, in this case, through increased price and usage transparency.
Research Areas
