Surveys are a commonly used method within HCI research. While it initially appears
easy and inexpensive to conduct surveys, overlooking key considerations in
questionnaire design and the survey research process can yield skewed, biased, or
entirely invalid survey results. Fortunately decades of academic research and
analysis exist on optimizing the validity and reliability of survey data, from
which this course will draw. To enable the creation of unbiased surveys, this
course demonstrates questionnaire design biases and pitfalls, provides best
practices for minimizing these, and reviews different uses of surveys within HCI.