This talk provides comprehensive and up-to-date insights about how users manage
identity-related aspects online. We gathered 100+ user stories from 4 countries as
well as 1000+ survey responses in the US and UK. We will illustrate how people
present themselves in profiles, manage devices, as well as set up and share
accounts. Furthermore, we will show how users curate different audiences using
social networking sites, if and how users selectively disclose information to
others and how users perceive and deal with identity conflation situations.
Finally, I will discuss some implications for the development of identity- and