Large organizations have enormous innovation potential at their disposal. However,
the innovation actually realized in successful products and services is usually
only a small fraction of that potential. The amount and type of innovation a
company achieves are directly related to the way it approaches, fosters, selects,
and funds innovation efforts. To maximize innovation and avoid the dilemmas that
mature companies face, Google complements the time-proven model of topdown
innovation with its own brand of entrepreneurial innovation.