Mostwebsitesuseinteractiveonlineformsasamain contact point to users. Recently, many
publications aim at optimizing web forms. In contrast to former research that
focused at the evaluation of single guidelines, the present study shows in a
controlled lab experiment with n=23 participants the combined effectiveness of 20
guidelines on real company web forms. Results indicate that optimized web forms
lead to faster completion times, less form submission trials, fewer eye fixations
and higher user satisfaction in comparison to the original forms.