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Blog

Advertising and Traffic: Learning from online video data

Sundar Dorai-Raj

Dan Zigmond

Audience Measurement 6.0, Advertising Research Foundation, New York, NY (2011)

Download Google Scholar

Abstract

Online media portals like Google’s YouTube are generating unprecedented volumes of data on usage patterns and viewing behavior. Learn about improving online advertising by understanding how ads impact online traffic.

Research Areas

Algorithms and Theory