Communication mapping: Understanding anyone’s social network in 60 minutes
Abstract
To design successful user experiences for Google’s
communication products, it is important for us to
understand their users’ communication behaviours
beyond what they do with the product itself. To make
informed design decisions, product development teams
often require us to build this understanding in a matter
of weeks. This paper describes a research technique for
building an understanding of people’s social networks
and communication tools by only spending 60 minutes
each with a small number of research participants. It
also describes examples of the type of insights this
technique can yield.
communication products, it is important for us to
understand their users’ communication behaviours
beyond what they do with the product itself. To make
informed design decisions, product development teams
often require us to build this understanding in a matter
of weeks. This paper describes a research technique for
building an understanding of people’s social networks
and communication tools by only spending 60 minutes
each with a small number of research participants. It
also describes examples of the type of insights this
technique can yield.
Research Areas
