Sundar Dorai-Raj
I received a Ph.D. in Statistics from Virginia Tech in 2001. After spending 7 years designing and analyzing experiments for the semiconductor industry, I joined Google's TV Ads team. My current focus is on video ads quality and effectiveness on YouTube.
Authored Publications
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Google
Empowering Online Advertisements by Empowering Viewers with the Right to Choose
Melanie Kellar
Dan Zigmond
Journal of Advertising Research, 52 (2012), pp. 65-71
Advertising and Traffic: Learning from online video data
Dan Zigmond
Audience Measurement 6.0, Advertising Research Foundation, New York, NY (2011)
Measuring the Impact of Advertising on YouTube Traffic
The Market Research Event, The Market Research Event, Orlando FL (2011)
Adapting Online Advertising Techniques to Television
Yannet Interian
Igor Naverniouk
Dan Zigmond
Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165
Measuring Advertising Quality on Television: Deriving Meaningful Metrics from Audience Retention Data
Dan Zigmond
Yannet Interian
Igor Naverniouk
Journal of Advertising Research, 49 (2009), pp. 419-428
Ad Quality On TV: Predicting Television Audience Retention
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Yannet Interian
Igor Naverniouk
P. J. Opalinski
Kaustuv
Dan Zigmond
Proceedings of ADKDD (2009)
