Michael Schwarz

Michael Schwarz is currently the Chief Economist at Google Cloud. He joined Google in 2012, in the Strategic Technologies unit. While there, he led the development of a carpooling marketplace that later became Waze Carpool. When the carpool technology was transferred from research to production, Michael became the Chief Scientist at Waze and remained in this role until the end of 2016. Prior to Google, Michael was at Yahoo, where he started as the only economist at Yahoo Research. He later became the head of an economics research unit, and received a Super Star award, the highest employee recognition at Yahoo. His most externally visible project at Yahoo was developing algorithms for setting optimal reserve prices for sponsored search auctions. In an earnings call, Yahoo’s president credited this project with having an important impact on the company’s revenues. Michael has received a PhD in Economics from the Stanford Graduate School of Business in 1999, and was on the faculty at Harvard University Economics Department from 1999 to 2004. His academic honors include the 2013 Prize of the Game Theory Society for “the best paper at the interface of game theory and computer science in the last decade”, which he received for his work on sponsored search auctions, and the 2013 best paper award of the American Economic Journal: Microeconomics, which he received for his work on information disclosure. Michael’s work has also been covered in popular press, including a front-page article in the Wall Street Journal and a 2006 Business Week article that reported that as a result of the publication of his paper written with two of his students, "close-mouthed Google has opened up about AdWords since the three economists cracked its code."

Google Publications

Previous Publications

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    Efficient investment in a dynamic auction environment

    Brendan Daley, Michael Schwarz, Konstantin Sonin

    Games and Economic Behavior, vol. 75 (2012), pp. 104-119

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    Median stable matching for markets with wages

    Michael Schwarz, M. Bumin Yenmez

    J. Economic Theory, vol. 146 (2011), pp. 619-637

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    Pricing and Efficiency in the Market for IP Addresses - Working Paper

    Benjamin Edelman, Michael Schwarz

    WINE (2011), pp. 416

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    Reserve prices in internet advertising auctions: a field experiment

    Michael Ostrovsky, Michael Schwarz

    ACM Conference on Electronic Commerce (2011), pp. 59-60

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    Fast parallel surface and solid voxelization on GPUs

    Michael Schwarz, Hans-Peter Seidel

    ACM Trans. Graph., vol. 29 (2010), pp. 179

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    Incremental Learning of Statistical Models from a Temporal Data Stream . An MML-Based Appoach

    Jing Feng, Anja Attig, Michael Schwarz, Petra Perner

    Trans. MLDM, vol. 3 (2010), pp. 1-17

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    Model-Based Assessment of Tissue Perfusion and Temperature in Deep Hypothermic Patients

    Michael Schwarz, Martin W. Krueger, Hans-Jörg Busch, Christoph Benk, Claudia Heilmann

    IEEE Trans. Biomed. Engineering, vol. 57 (2010), pp. 1577-1586

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    Pricing guaranteed contracts in online display advertising

    Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang

    CIKM (2010), pp. 399-408

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    Fast GPU-based Adaptive Tessellation with CUDA

    Michael Schwarz, Marc Stamminger

    Comput. Graph. Forum, vol. 28 (2009), pp. 365-374

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    On predicting visual popping in dynamic scenes

    Michael Schwarz, Marc Stamminger

    APGV (2009), pp. 93-100

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    Soft shadows, curved surfaces and perceptual sensitivity: advanced methods for improving realism in real-time rendering

    Michael Schwarz

    Ph.D. Thesis, Univ. Erlangen-Nürnberg (2009), pp. 1-239

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    Internet advertising and optimal auction design

    Benjamin Edelman, Michael Schwarz

    KDD (2008), pp. 1

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    Quality scalability of soft shadow mapping

    Michael Schwarz, Marc Stamminger

    Graphics Interface (2008), pp. 147-154

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    Ad Auction Design and User Experience

    Zoë Abrams, Michael Schwarz

    WINE (2007), pp. 529-534

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    An Interactive Perceptual Rendering Pipeline using Contrast and Spatial Masking

    George Drettakis, Nicolas Bonneel, Carsten Dachsbacher, Sylvain Lefebvre, Michael Schwarz, Isabelle Viaud-Delmon

    Rendering Techniques (2007), pp. 297-308

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    Bitmask Soft Shadows

    Michael Schwarz, Marc Stamminger

    Comput. Graph. Forum, vol. 26 (2007), pp. 515-524

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    Greedy bidding strategies for keyword auctions

    Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, Michael Schwarz

    ACM Conference on Electronic Commerce (2007), pp. 262-271

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    Tutorial on sponsored search

    Kartik Hosanagar, Michael Schwarz

    ACM Conference on Electronic Commerce (2007), pp. 369

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    Geschäftsprozess-Monitoring in heterogenen IT-Landschaften

    Astrid Möller, Michael Schwarz

    Software Engineering (2005), pp. 271-272

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    Interaktionszentrierte Gestaltung von Informationssystemen als anwenderorientierte Vorgehensweise zur Entwicklung und Präzisierung von Anforderungen

    Michael Schwarz

    Ph.D. Thesis, University of Ulm (2004), pp. 1-244

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    Kommunikationsorientierte Analyse und Gestaltung von Arbeitskontexten (KOALA)

    Michael Schwarz

    Rundbrief der GI-Fachgruppe 5.10 Informationssystem-Architekturen, vol. 1999 (1999)