ESOMAR/GRBN Online research guideline
Venue
Esomar, Esomar (2015)
Publication Year
2015
Authors
Reg Baker, Peter Milla, Mario Callegaro, Melanie Courtright, Brian Fine, Philippe Guilbert, Debrah Harding, Kathy Joe, Jackie Lorch, Bruno Paro, Efrain Ribeiro, Alina Serbanica
BibTeX
Abstract
This ESOMAR/GRBN Online Research Guideline is designed to help researchers address
legal, ethical and practical considerations in using new technologies when
conducting research online and is an update of guidance issued in 2011. To ensure
that it is in line with most recent practice, in addition to other updated
sections, this new draft Guideline also contains: New guidance on passive data
collection requirements A new section on incentives, sweepstakes and free prize
draws A new section on sample source and management An updated section on specific
online technologies such as tracking, cloud storage and static and dynamic IDs
