In this paper, we present our ongoing research on an ads quality testing tool that
we call AdAlyze Redux. This tool allows advertisers to get individual best practice
recommendations based on an expandable set of textual ads features, tailored to
exactly the ads in an advertiser's set of accounts. This lets them optimize their
ad copies against the common online advertising key performance indicators
clickthrough rate and, if available, conversion rate. We choose the Web as the
tool's platform and automatically generate the analyses as platform-independent
HTML5 slides and full reports.