Web Survey Methodology
Venue
Sage, London (2015), pp. 344
Publication Year
2015
Authors
Mario Callegaro, Katja Lozar Manfreda, Vasja Vehovar
BibTeX
Abstract
Web Survey Methodology guides the reader through the past fifteen years of research
in web survey methodology. It both provides practical guidance on the latest
techniques for collecting valid and reliable data and offers a comprehensive
overview of research issues. Core topics from preparation to questionnaire design,
recruitment testing to analysis and survey software are all covered in a systematic
and insightful way. The reader will be exposed to key concepts and key findings in
the literature, covering measurement, non-response, adjustments, paradata, and cost
issues. The book also discusses the hottest research topics in survey research
today, such as internet panels, virtual interviewing, mobile surveys and the
integration with passive measurements, e-social sciences, mixed modes and business
intelligence. The book is intended for students, practitioners, and researchers in
fields such as survey and market research, psychological research, official
statistics and customer satisfaction research. REVIEWS Comprehensive and
thoughtful! Those two words beautifully describe this terrific book. Internet
surveys will be at the centre of survey research for many decades to come, and this
book is a must-read handbook for anyone serious about doing online surveys well or
using data from such surveys. No stone is left unturned - the authors address every
essential topic and do so with a remarkable command of the big picture and the
subtleties involved. Readers will walk away with a clear understanding of the many
challenges inherent in conducting online studies and with an appropriate sense of
optimism about the promise of the methodology and how best to implement it. Jon
Krosnick Frederic O. Glover Professor in Humanities and Social Sciences, Stanford
University This is an excellent, academic standard, book that every serious market
researcher should own and consult. The authors have compiled an immense amount of
useful and well-referenced information about every aspect of web surveys, creating
an invaluable resource. Ray Poynter Managing Director, The Future Place
