Web Survey Methdology
Venue
Sage, London (2015), pp. 344
Publication Year
2015
Authors
Mario Callegaro, Katja Lozar Manfreda, Vasja Vehovar
BibTeX
Abstract
Web Survey Methodology guides the reader through the past fifteen years of research
in web survey methodology. It both provides practical guidance on the latest
techniques for collecting valid and reliable data and offers a comprehensive
overview of research issues. Core topics from preparation to questionnaire design,
recruitment testing to analysis and survey software are all covered in a systematic
and insightful way. The reader will be exposed to key concepts and key findings in
the literature, covering measurement, non-response, adjustments, paradata, and cost
issues. The book also discusses the hottest research topics in survey research
today, such as internet panels, virtual interviewing, mobile surveys and the
integration with passive measurements, e-social sciences, mixed modes and business
intelligence. The book is intended for students, practitioners, and researchers in
fields such as survey and market research, psychological research, official
statistics and customer satisfaction research. Companion website:
http://www.websm.org Reviews: Comprehensive and thoughtful! Those two words
beautifully describe this terrific book. Internet surveys will be at the centre of
survey research for many decades to come, and this book is a must-read handbook for
anyone serious about doing online surveys well or using data from such surveys. No
stone is left unturned - the authors address every essential topic and do so with a
remarkable command of the big picture and the subtleties involved. Readers will
walk away with a clear understanding of the many challenges inherent in conducting
online studies and with an appropriate sense of optimism about the promise of the
methodology and how best to implement it. Jon Krosnick Frederic O. Glover Professor
in Humanities and Social Sciences, Stanford University his is an excellent,
academic standard, book that every serious market researcher should own and
consult. The authors have compiled an immense amount of useful and well-referenced
information about every aspect of web surveys, creating an invaluable resource. Ray
Poynter Managing Director, The Future Place The authors guide us through the whole
survey process and include modern developments, such as paradata and mobile
surveys. A must-have for everyone planning an online survey. Edith de Leeuw MOA
professor of survey methodology, Utrecht University Read on and pick from the
basket of useful pieces of advice that Mario Callegaro and his colleagues have put
together! This is a very rich resource for practitioners and students within web
survey methodology. Ulf-Dietrich Reips Professor, Department of Psychology,
University of Konstanz
