Designing the Chromecast Out-of-Box Experience
Abstract
Chromecast is a small HDMI device that provides users with an easy way to stream
online videos and music to the TV. The Chromecast out-of-box experience (OOBE) has
been lauded by reviewers and consumers for its simplicity and ease of use. Even
though setting up Chromecast is pretty simple, we found that without proper
guidance there were several ways that users could fail. This case study will
present the different challenges the team faced in designing the Chromecast OOBE
and the different options the team explored. We will also describe our user
research process and how the user experience team worked with engineers and product
managers to implement a simple and easy OOBE.
