Designing Usable Web Forms - Empirical Evaluation of Web Form Improvement Guidelines
Venue
Proceedings of the 2014 annual conference on Human factors
in computing systems(2014), pp. 1275-1284
Publication Year
2014
Authors
Mirjam Seckler, Silvia Heinz, Javier Bargas-Avila, Klaus Opwis, Alexandre Tuch
BibTeX
Abstract
This study reports a controlled eye tracking experiment (N = 65) that shows the
combined effectiveness of 20 guidelines to improve interactive online forms when
applied to forms found on real company websites. Results indicate that improved web
forms lead to faster completion times, fewer form submission trials, and fewer eye
movements. Data from subjective questionnaires and interviews further show
increased user satisfaction. Overall, our findings highlight the importance for web
designers to improve their web forms using UX guidelines.