Online Panel Research: A Data Quality Perspective
Venue
Wiley (2014), pp. 512
Publication Year
2014
Authors
Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick, Paul J. Lavrakas
BibTeX
Abstract
This edited volume provides new insights into the accuracy and value of online
panels for completing surveys Over the last decade, there has been a major global
shift in survey and market research towards data collection, using samples selected
from online panels. Yet despite their widespread use, remarkably little is known
about the quality of the resulting data. This edited volume is one of the first
attempts to carefully examine the quality of the survey data being generated by
online samples. It describes some of the best empirically-based research on what
has become a very important yet controversial method of collecting data. Online
Panel Research presents 19 chapters of previously unpublished work addressing a
wide range of topics, including coverage bias, nonresponse, measurement error,
adjustment techniques, the relationship between nonresponse and measurement error,
impact of smartphone adoption on data collection, Internet rating panels, and
operational issues. The datasets used to prepare the analyses reported in the
chapters are available on the accompanying website: www.wiley.com/go/online_panel
