Trust, transparency & control in inferred user interest models
Venue
CHI '14 Extended Abstracts on Human Factors in Computing Systems, ACM, New York, NY, USA (2014), pp. 2449-2454
Publication Year
2014
Authors
Sebastian Schnorf, Martin Ortlieb, Nikhil Sharma
BibTeX
Abstract
This paper explores the importance of transparency and control to users in the
context of inferred user interests. More specifically, we illustrate the
association between various levels of control the users have on their inferred
interests and users' trust in organizations that provide corresponding content. Our
results indicate that users value transparency and control very differently. We
segment users in two groups, one who states to not care about their personal
interest model and another group that desires some level of control. We found
substantial differences in trust impact between segments, depending on actual
control option provided.
