Game Your Campaign
Venue
Think Quarterly, Google, Inc. (2012)
Publication Year
2012
Authors
Carolyn Wei, David Huffaker
BibTeX
Abstract
In this article Carolyn Wei and David Huffaker, Google User Experience researchers,
explore how understanding gaming sociability could help marketers communicate with
a growing audience in new ways. From heightening personalization with "virtual
goods", to avoiding the pitfalls of "noisy" game notifications, today's marketers
can create a gaming niche that is both relevant and meaningful to a highly engaged
user base.
