Empirical evaluation of 20 web form optimization guidelines
Venue
CHI '13 Proceedings of the 2013 annual conference on Human factors in computing systems, ACM, pp. 1893-1898
Publication Year
2013
Authors
Mirjam Seckler, Silvia Heinz, Klaus Opwis, Alexandre N. Tuch, Javier A. Bargas-Avila
BibTeX
Abstract
Mostwebsitesuseinteractiveonlineformsasamain contact point to users. Recently, many
publications aim at optimizing web forms. In contrast to former research that
focused at the evaluation of single guidelines, the present study shows in a
controlled lab experiment with n=23 participants the combined effectiveness of 20
guidelines on real company web forms. Results indicate that optimized web forms
lead to faster completion times, less form submission trials, fewer eye fixations
and higher user satisfaction in comparison to the original forms.
