Mario Callegaro (Google UK) provided some data on internet access in the UK and the
digital divide. He concluded that the UK internet access is steadily increasing and
is likely to soon reach a level of almost universal coverage. But high coverage
does not imply that everyone with access would be capable or willing to take part
in web surveys. Furthermore, internet access is becoming mobile (e.g. Smartphone)
and respondents are using a wide variety of devices to answer web surveys. Making
web surveys