It's Our Research: Getting stakeholder buy-in for user experience research projects
Venue
Elsevier/Morgan Kaufmann, 225 Wyman St., Waltham, MA 02451 (2012)
Publication Year
2012
Authors
BibTeX
Abstract
It's Our Research provides a strategic framework for people who practice UX
research who wish to be heard by their stakeholders. It gives you the techniques
needed to involve stakeholders throughout the process of planning, execution,
analysis, and reporting UX research. Dramatically increase the chances that product
managers, engineers, and management agree to do research and act upon its results.
*Features a series of video interviews with UX practitioners and researchers
*Provides dozens of case studies and visuals from international research
practitioners *Provides a toolset that will help you justify your work to
stakeholders, deal with office politics, and hone your client skills *Presents
tried and tested techniques for working to reach positive, useful, and fruitful
outcomes
