Publication Data
How Locus of Control Influences Compatibility with Visualization Style
Abstract: Existing research suggests that individual personality
differences are correlated with a user’s speed and accuracy in solving problems with
different types of complex visualization systems. In this paper, we extend this
research by isolating factors in personality traits as well as in the visualizations
that could have contributed to the observed correlation. We focus on a personality
trait known as “locus of control,” which represents a person’s tendency to see
themselves as controlled by or in control of external events. To isolate variables of
the visualization design, we control extraneous factors such as color, interaction, and
labeling, and specifically focus on the overall layout style of the visualizations. We
conduct a user study with four visualizations that gradually shift from an indentation
metaphor to a containment metaphor and compare the participants’ speed, accuracy, and
preference with their locus of control. Our findings demonstrate that there is indeed a
correlation between the two: participants with an internal locus of control perform
more poorly with visualizations that employ a containment metaphor, while those with an
external locus of control perform well with such visualizations. We discuss a possible
explanation for this relationship based in cognitive psychology and propose that these
results can be used to better understand how people use visualizations and how to adapt
visual analytics design to an individual user’s needs.
