Publication Data
Detecting Adversarial Advertisements in the Wild
Abstract: In a large online advertising system, adversaries may
attempt to profit from the creation of low quality or harmful advertisements. In this
paper, we present a large scale data mining effort that detects and blocks such
adversarial advertisements for the benefit and safety of our users. Because both false
positives and false negatives have high cost, our deployed system uses a tiered
strategy combining automated and semi-automated methods to ensure reliable
classification. We also employ strategies to address the challenges of learning from
highly skewed data at scale, allocating the effort of human experts, leveraging domain
expert knowledge, and independently assessing the effectiveness of our system.
