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Advertising and Traffic: Learning from online video data
Venue
Audience Measurement 6.0
, New York, NY
(2011)
Publication Year
2011
Authors
Dan Zigmond
BibTeX
@inproceedings{37146, title = {Advertising and Traffic: Learning from online video data}, author = {Dan Zigmond}, year = 2011, booktitle = {Audience Measurement 6.0}, address = {New York, NY} }
Abstract
Online media portals like Google’s YouTube are generating unprecedented volumes of data on usage patterns and viewing behavior. Learn about improving online advertising by understanding how ads impact online traffic.