Noam Nisan, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, Misha Seltzer,
Danny Tom, Hal Varian, Dan Zigmond
BibTeX
Abstract
This document describes the auction system used by Google for allocation and
pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction,
and has been in use since September 2008.