Sundar Dorai-Raj
Google Publications
-
Empowering Online Advertisements by Empowering Viewers with the Right to Choose
Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
Journal of Advertising Research, vol. 52 (2012), pp. 65-71
-
Adapting Online Advertising Techniques to Television
Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk, Dan Zigmond
Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165
-
Advertising and Traffic: Learning from online video data
Audience Measurement 6.0, Advertising Research Foundation, New York, NY (2011)
-
Measuring the Impact of Advertising on YouTube Traffic
The Market Research Event, The Market Research Event, Orlando FL (2011)
-
Evaluating TV Ad Campaigns Using Set-Top Box Data
Sundar Dorai-Raj, Yannet Interian, Dan Zigmond
Re:Think 2010
-
How Surfers Watch: Measuring audience response to video advertising online
Proceedings of ADKDD (2010)
-
Ad Quality On TV: Predicting Television Audience Retention
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond
Proceedings of ADKDD (2009)
-
Do Viewers Care? Understanding the impact of ad creatives on TV viewing behavior
Yannet Interian, Kaustuv, Igor Naverniouk, P. J. Opalinski, Sundar Dorai-raj, Dan Zigmond
Re:Think 2009
-
Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
Journal of Advertising Research, vol. 49 (2009), pp. 419-428
-
sos: Searching Help Pages of R Packages
Spencer Graves, Sundar Dorai-Raj, Romain Francois
The R Journal, vol. 1/2 (2009), pp. 56-59




