I received a Ph.D. in Statistics from Virginia Tech in 2001. After spending 7 years designing and analyzing experiments for the semiconductor industry, I joined Google's TV Ads team.
Ad Quality On TV: Predicting Television Audience Retention, Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond, Proceedings of ADKDD, 2009.
Do Viewers Care? Understanding the impact of ad creatives on TV viewing behavior, Yannet Interian, Kaustuv, Igor Naverniouk, P. J. Opalinski, Sundar Dorai-raj, Dan Zigmond, Re:Think 2009.