Hilary Hutchinson
Authored Publications
Google Publications
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Preview abstract
With increased adoption and usage of mobile apps for a variety of purposes, it is important to establish attitudinal measurement designs to measure users’ experiences in context of actual app usage. Such designs should balance mobile UX considerations with survey data quality.
To inform choices on contextual mobile survey design, we conduct a comparative evaluation of stars vs smileys as graphical scales for in-context mobile app satisfaction measurement, as follows:
To evaluate and compare data quality across scale types, we look at the distributions of the numerical ratings by anchor point stimulus to evaluate the extremity and scale point distances. We also assess criterion validity for stars and smileys, where feasible.
To evaluate User Experience across variants, we compare key survey-related signals such as response & dismiss rates, dismiss/response ratio, and time-to-response.
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To Smiley, Or Not To Smiley? Considerations and Experimentation to Optimize Data Quality and User Experience for Contextual Product Satisfaction Measurement?
Aaron Sedley
https://docs.google.com/a/google.com/presentation/d/e/2PACX-1vQMmPQ6xeyUWbA_tey23GiXJ8SUdZWn8FiL5E5x7BGrKOLe7Im8UnXOfRxBkFB0OYo_7ioovOpVztB1/pub?start=false&loop=false&delayms=5000 (2017)
Preview abstract
Happiness Tracking Surveys (HaTS) at Google are designed to measure satisfaction with a product or feature in context of actual usage. Smiley faces have been added to a fully-labeled satisfaction scale, to increase discoverability of the survey and response rates. Sensitive to the potential variety of effects from images and visual presentation in online surveys (Tourangeau, Conrad & Couper, 2013), this presentation will describe research designed to inform and optimize Google's use of smileys in Happiness Tracking Surveys across products and platforms:
1) We explore construct alignment by capturing users' interpretations of the various smiley faces, via open-ended responses. This data shows meaningful variation across potential smiley images, which informed design decisions.
2) We assess scaling properties of smileys by measuring each smiley independently on a 0-100 scale, to calculate semantic distance between smileys in order to achieve equally-spaced intervals between scale points (Klockars & Yamagishi, 1988).
3) We describe considerations and evaluative metrics for a smiley-based scale with endpoint text labels, to be used with mobile apps and devices.
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Adolescent search roles
Elizabeth Foss
Allison Druin
Jason Yip
Whitney Ford
Evan Golub
Journal of the American Society for Information Science and Technology, vol. 64(1) (2013), pp. 173-189
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In this article, we present an in-home observation and in-context research study investigating how 38 adolescents aged 14-17 search on the Internet. We present the search trends adolescents display and develop a framework of search roles that these trends help define. We compare these trends and roles to similar trends and roles found in prior work with children ages 7, 9, and 11. We use these comparisons to make recommendations to adult stakeholders such as researchers, designers, and information literacy educators about the best ways to design search tools for children and adolescents, as well as how to use the framework of searching roles to find better methods of educating youth searchers. Major findings include the seven roles of adolescent searchers, and evidence that adolescents are social in their computer use, have a greater knowledge of sources than younger children, and that adolescents are less frustrated by searching tasks than younger children.
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Preview abstract
More and more products and services are being deployed
on the web, and this presents new challenges and
opportunities for measurement of user experience on a large
scale. There is a strong need for user-centered metrics for
web applications, which can be used to measure progress
towards key goals, and drive product decisions. In this
note, we describe the HEART framework for user-centered
metrics, as well as a process for mapping product goals to
metrics. We include practical examples of how HEART
metrics have helped product teams make decisions that are
both data-driven and user-centered. The framework and
process have generalized to enough of our company’s own
products that we are confident that teams in other
organizations will be able to reuse or adapt them. We also
hope to encourage more research into metrics based on
large-scale behavioral data.
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Children's Roles Using Keyword Search Interfaces in the Home
Allison Druin
Elizabeth Foss
Evan Golub
Leshell Hatley
Proceedings of CHI 2010, ACM Press
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Children want to find information about their world, but
there are barriers to finding what they seek. Young people
have varying abilities to formulate multi-step queries and
comprehend search results. Challenges in understanding
where to type, confusion about what tools are available, and
frustration with how to parse the results page all have led to
a lack of perceived search success for children 7-11 years
old. In this paper, we describe seven search roles children
display as information seekers using Internet keyword
interfaces, based on a home study of 83 children ages 7, 9,
and 11. These roles are defined not only by the children’s
search actions, but also by who influences their searching,
their perceived success, and trends in age and gender.
These roles suggest a need for new interfaces that expand
the notion of keywords, scaffold results, and develop a
search culture among children.
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How Children Search the Internet with Keyword Interfaces
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Allison Druin
Elizabeth Foss
Leshell Hatley
Evan Golub
Mona Leigh Guha
Jerry Fails
Interaction Design and Children, ACM, Como, Italy (2009), pp. 89-96
User Preference and Search Engine Latency
Jake D. Brutlag
Maria Stone
JSM Proceedings, Qualtiy and Productivity Research Section., American Statistical Association, Alexandria, VA (2008)
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Presented at the 2008 Quality and Productivity Research Conference in Madison, WI.
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Designing Searching and Browsing Software for Elementary-Age Children
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Allison Druin
Benjamin Bederson
Universal Usability: Designing Computer Interfaces for Diverse User Populations, Wiley, West Sussex, UK (2007), pp. 13-42
The Evolution of the International Children's Digital Library Searching and Browsing Interface
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Benjamin Bederson
Allison Druin
Proceedings of Interaction Design and Children, ACM Press (2006), pp. 105-112
Shared Family Calendars: Promoting Symmetry and Accessibility
Preview
Catherine Plaisant
Aaron Clamage
Benjamin Bederson
Allison Druin
ACM Transactions on Computer-Human Interaction, vol. 13 (3) (2006), pp. 313-346
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