Vidhya Navalpakkam

I am currently a Research Scientist at Google. My interests are in thinking beyond clicks -- Developing a rigorous, multi-scale approach to understanding the web user, by combining the benefits of eye-tracking, cursor-tracking and click log analyses. Potential applications of my work include fast and scalable evaluation of design, content and ad effectiveness, beyond existing click-based solutions. My work leverages techniques from Computer Science, Neuroscience, and Cognitive Psychology. More on my Personal page.

Google Publications

Previous Publications

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    Attention and Selection in Online Choice Tasks

    Vidhya Navalpakkam, Ravi Kumar, Lihong Li, D. Sivakumar

    UMAP (2012), pp. 200-211

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    Mouse tracking: measuring and predicting users' experience of web-based content

    Vidhya Navalpakkam, Elizabeth F. Churchill

    CHI (2012), pp. 2963-2972

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    Multimedia features for click prediction of new ads in display advertising

    Haibin Cheng, Roelof van Zwol, Javad Azimi, Eren Manavoglu, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam

    KDD (2012), pp. 777-785

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    On saliency, affect and focused attention

    Lori McCay-Peet, Mounia Lalmas, Vidhya Navalpakkam

    CHI (2012), pp. 541-550

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    Behavior and neural basis of near-optimal visual search

    Wei Ji Ma, Vidhya Navalpakkam, Jeff Beck, Ronald van den Berg, Alex Pouget

    Nature Neuroscience, vol. 14 (2011), pp. 783-790

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    Predicting response time and error rates in visual search

    Bo Chen, Vidhya Navalpakkam, Pietro Perona

    NIPS (2011), pp. 2699-2707

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    Using gaze patterns to study and predict reading struggles due to distraction

    Vidhya Navalpakkam, Justin Rao, Malcolm Slaney

    CHI Extended Abstracts (2011), pp. 1705-1710

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    Optimal reward harvesting in complex perceptual environments

    Vidhya Navalpakkam, Christof Koch, Antonio Rangel, Pietro Perona

    Proceedings of National Academy of Sciences (PNAS), vol. 107 (2010), 5232–5237

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    Homo economicus in visual search

    Vidhya Navalpakkam, Christof Koch, Pietro Perona

    Journal of Vision, vol. 9 (2009)

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    Search goal tunes visual features optimally

    Vidhya Navalpakkam, Laurent Itti

    Neuron, vol. 53 (2007), pp. 605-617

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    An Integrated Model of Top-Down and Bottom-Up Attention for Optimizing Detection Speed

    Vidhya Navalpakkam, Laurent Itti

    CVPR (2) (2006), pp. 2049-2056

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    Optimal cue selection strategy

    Vidhya Navalpakkam, Laurent Itti

    NIPS (2005)

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    A Goal Oriented Attention Guidance Model

    Vidhya Navalpakkam, Laurent Itti

    Biologically Motivated Computer Vision (2002), pp. 453-461