Tomer Sharon is a user experience researcher at Google Search in New York City and
author of the book, It's Our Research (2012). He founded and led UPA Israel and is the
co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and
mentorship for Israeli startups. He speaks at conferences and professional events, is a
published author of articles and papers, and a past editorial board member for UPA's UX
Magazine. Tomer holds a master's degree in Human Factors in Information Design from
He is @tsharon and his book is @itsourresearch on Twitter.