Steven Ellis
Google Publications
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Conjoint Analysis in R … Now with Individual-Level Utilities and Survey Mockups
American Marketing Association Advanced Research Techniques Forum (2013), Poster
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Identifying Surrogate Geographic Research Regions with Advanced Exact Test Statistics
American Marketing Association Advanced Research Techniques Forum (2013), Poster
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Unlocking the Potential of Conjoint Analysis/Discrete Choice Modeling and MaxDiff Scaling in Public Opinion and Survey Research
Steven Ellis, Mario Callegaro, Chris Chapman
American Association for Public Opinion Research (2013), Panel


