Shaun Lysen is a Statistician at Google. He received a B.S. with Honors in Mathematical
& Computational Sciences from Stanford University in 2005 and a PhD in Statistics
from the Wharton Business School in 2009. He has been working at Google since 2009,
first as a member of Search Quality, and currently as a member of Quantitative
Marketing in the Boulder, Colorado office.
Incremental Clicks Impact of Mobile Search Advertising