Jim Koehler

Jim Koehler

Co-Authors

Dr. Jim Koehler is Senior Statistician at Google. His work focuses on statistical models for Google's ads business. He received a double A.B. in Statistics and Applied Mathematics from U.C. Berkeley and a PhD in Statistics from Stanford University in 1990. Prior to Google he was a tenured Associate Professor of Statistics at the University of Colorado and has over 15 years of industry experience in Marketing, Environmental Engineering, Telecommunications, Statistical Genetics, and Chemometrics.

Google Publications

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    A Method for Measuring Online Audiences

    Jim Koehler, Evgeny Skvortsov, Wiesner Vos

    Google Inc (2013), pp. 1-24 (to appear)

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    Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

    David Chan, Deepak Kumar, Sheng Ma, Jim Koehler

    Google Inc. (2012)

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    Periodic Measurement of Advertising Effectiveness Using Multiple-Test-Period Geo Experiments

    Jon Vaver, Jim Koehler

    Google Inc. (2012)

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    The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads

    Yuxue Jin, Sheethal Shobowale, Jim Koehler, Harry Case

    Google Inc (2012), pp. 1-17

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    Incremental Clicks Impact Of Search Advertising

    David Chan, Yuan Yuan, Jim Koehler, Deepak Kumar

    Google, Inc. (2011)

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    Incremental Clicks: The Impact of Search Advertising

    David X. Chan, Yuan Yuan, Jim Koehler, Deepak Kumar

    Journal of Advertising Research, vol. 51, no. 4 (2011), pp. 643-647

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    Measuring Ad Effectiveness Using Geo Experiments

    Jon Vaver, Jim Koehler

    Google Inc. (2011)

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    Prediction of Advertiser Churn for Google AdWords

    Sangho Yoon, Jim Koehler, Adam Ghobarah

    JSM Proceedings, American Statistical Association (2010) (to appear)