Jim Koehler
Google Publications
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Data Enrichment and Cross Panel Imputation
Yunting Sun, Jim Koehler, Nicolas Remy, Wiesner Vos
Google, Inc. (2016), pp. 1-18 (to appear)
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Measuring Cross-Device Online Audiences
Jim Koehler, Evgeny Skvortsov, Sheng Ma, Song Liu
Google, Inc. (2016), pp. 1-33 (to appear)
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Advertising on YouTube and TV: A Meta-analysis of Optimal Media-mix Planning
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Jim Koehler, Nicolas Remy
Google, Inc. (2015), pp. 1-28 (to appear)
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Georg M. Goerg, Yuxue Jin, Nicolas Remy, Jim Koehler
TBD, Google, Inc. (2015), pp. 1-27 (to appear)
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How Many People Visit YouTube? Imputing Missing Events in Panels With Excess Zeros
Georg M. Goerg, Yuxue Jin, Nicolas Remy, Jim Koehler
; SAGE Publications - edited by Herwig Friedl and Helga Wagner, Linz, Austria (2015), pp. 1-6
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Inferring causal impact using Bayesian structural time-series models
Kay H. Brodersen, Fabian Gallusser, Jim Koehler, Nicolas Remy, Steven L. Scott
Annals of Applied Statistics, vol. 9 (2015), pp. 247-274
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Data enrichment for incremental reach estimation
Aiyou Chen, Jim Koehler, Art Owen, Nicolas Remy, Minghui Shi
Google Inc. (2014), pp. 1-21 (to appear)
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A Method for Measuring Online Audiences
Jim Koehler, Evgeny Skvortsov, Wiesner Vos
Google Inc (2013), pp. 1-24 (to appear)
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The Optimal Mix of TV and Online Ads to Maximize Reach
Yuxue Jin, Jim Koehler, Georg M. Goerg, Nicolas Remy
research.google.com, 76 Ninth Avenue (2013), pp. 1-16
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Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads
David Chan, Deepak Kumar, Sheng Ma, Jim Koehler
Google Inc. (2012)
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Periodic Measurement of Advertising Effectiveness Using Multiple-Test-Period Geo Experiments
Jon Vaver, Jim Koehler
Google Inc. (2012)
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The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads
Yuxue Jin, Sheethal Shobowale, Jim Koehler, Harry Case
Google Inc (2012), pp. 1-17
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Incremental Clicks Impact Of Search Advertising
David Chan, Yuan Yuan, Jim Koehler, Deepak Kumar
Google, Inc. (2011)
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Incremental Clicks: The Impact of Search Advertising
David X. Chan, Yuan Yuan, Jim Koehler, Deepak Kumar
Journal of Advertising Research, vol. 51, no. 4 (2011), pp. 643-647
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Measuring Ad Effectiveness Using Geo Experiments
Jon Vaver, Jim Koehler
Google Inc. (2011)
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Prediction of Advertiser Churn for Google AdWords
Sangho Yoon, Jim Koehler, Adam Ghobarah
JSM Proceedings, American Statistical Association (2010) (to appear)









