Igor Naverniouk
- Research Area(s)
- Algorithms and Theory
- Data Mining and Modeling
Co-Authors
Google Publications
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Adapting Online Advertising Techniques to Television
Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk, Dan Zigmond
Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165
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Ad Quality On TV: Predicting Television Audience Retention
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond
Proceedings of ADKDD (2009)
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Do Viewers Care? Understanding the impact of ad creatives on TV viewing behavior
Yannet Interian, Kaustuv, Igor Naverniouk, P. J. Opalinski, Sundar Dorai-raj, Dan Zigmond
Re:Think 2009
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Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
Journal of Advertising Research, vol. 49 (2009), pp. 419-428



