Georg M. Goerg
- Research Area(s)
- Economics and Electronic Commerce
- Algorithms and Theory
Co-Authors
Google Publications
-
Advertising on YouTube and TV: A Meta-analysis of Optimal Media-mix Planning
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Jim Koehler, Nicolas Remy
Google, Inc. (2015), pp. 1-28 (to appear)
-
Georg M. Goerg, Yuxue Jin, Nicolas Remy, Jim Koehler
TBD, Google, Inc. (2015), pp. 1-27 (to appear)
-
How Many People Visit YouTube? Imputing Missing Events in Panels With Excess Zeros
Georg M. Goerg, Yuxue Jin, Nicolas Remy, Jim Koehler
; SAGE Publications - edited by Herwig Friedl and Helga Wagner, Linz, Austria (2015), pp. 1-6
-
Estimating reach curves from one data point
Google Inc. (2014), pp. 1-7
-
The Optimal Mix of TV and Online Ads to Maximize Reach
Yuxue Jin, Jim Koehler, Georg M. Goerg, Nicolas Remy
research.google.com, 76 Ninth Avenue (2013), pp. 1-16


