David X. Chan
Co-Authors
Google Publications
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Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads
David Chan, Deepak Kumar, Sheng Ma, Jim Koehler
Google Inc. (2012)
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Incremental Clicks Impact Of Search Advertising
David Chan, Yuan Yuan, Jim Koehler, Deepak Kumar
Google, Inc. (2011)
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Incremental Clicks: The Impact of Search Advertising
David X. Chan, Yuan Yuan, Jim Koehler, Deepak Kumar
Journal of Advertising Research, vol. 51, no. 4 (2011), pp. 643-647
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Evaluating Online Ad Campaigns in a Pipeline: Causal Models at Scale
David Chan, Rong Ge, Ori Gershony, Tim Hesterberg, Diane Lambert
Proceedings of ACM SIGKDD 2010, pp. 7-15




