Dan Zigmond
Google Publications
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Empowering Online Advertisements by Empowering Viewers with the Right to Choose
Max Pashkevich, Sundar Dorai-Raj, Melanie Kellar, Dan Zigmond
Journal of Advertising Research, vol. 52 (2012), pp. 65-71
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Adapting Online Advertising Techniques to Television
Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk, Dan Zigmond
Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165
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Advertising and Traffic: Learning from online video data
Audience Measurement 6.0, New York, NY (2011)
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Advertising and Traffic: Learning from online video data
Audience Measurement 6.0, Advertising Research Foundation, New York, NY (2011)
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Multitaskers May be Advertisers' Best Audience
Dan Zigmond, Horst Stipp, Open
Harvard Business Review, vol. January--February (2011)
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Dan Zigmond, Horst Stipp
Journal of Advertising Research, vol. 50 (2010), pp. 162-168
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Evaluating TV Ad Campaigns Using Set-Top Box Data
Sundar Dorai-Raj, Yannet Interian, Dan Zigmond
Re:Think 2010
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How Surfers Watch: Measuring audience response to video advertising online
Proceedings of ADKDD (2010)
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Ad Quality On TV: Predicting Television Audience Retention
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond
Proceedings of ADKDD (2009)
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Do Viewers Care? Understanding the impact of ad creatives on TV viewing behavior
Yannet Interian, Kaustuv, Igor Naverniouk, P. J. Opalinski, Sundar Dorai-raj, Dan Zigmond
Re:Think 2009
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Google’s Auction for Radio and TV Ads
Noam Nisan, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, Misha Seltzer, Danny Tom, Hal Varian, Dan Zigmond
Google, Inc. (2009)
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Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
Journal of Advertising Research, vol. 49 (2009), pp. 419-428






