Chris Chapman

Dr. Chris Chapman is a Senior Quantitative Experience Researcher for the Google Cloud Platform, based in the Seattle office. He is engaged in the external research community as President of the American Marketing Association (AMA) Insights Council, a member of the editorial board of Marketing Insights magazine, and a member of various conference program and review committees. He chaired the AMA's 2012 Advanced Research Techniques Forum (ART Forum) and the 2015 Analytics with Purpose conference.

Google Publications

Previous Publications

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    Game Theory and Conjoint Analysis: Using Choice Data for Strategic Decisions

    Christopher N. Chapman, Edwin Love

    Proceedings of the 2012 Sawtooth Software Conference, Orlando, FL, pp. 1-14

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    A genetic algorithm system for product line exploration and optimization

    Chris Chapman, James L. Alford

    Proceedings of the 2nd World Congress on Nature and Biologically Inspired Computing (NaBIC), IEEE, Kitakyushu, Japan (2010)

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    Consumer usage of a digital memory device prototype

    Chris Chapman, Edwin Love, Susan Burgess

    Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS), Poipu, HI (2010)

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    Product portfolio evaluation using choice modeling and genetic algorithms

    Christopher N. Chapman, James L. Alford

    Proceedings of the 2010 Sawtooth Software Conference, Newport Beach, CA

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    Regulatory focus as a determinant of brand value

    Ed Love, Mark Staton, Chris Chapman, Erica Okada

    Journal of Product & Brand Management, vol. 19 (2010), pp. 512-517

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    Comparing results of CBC and ACBC with real product selection

    Chris Chapman, James L. Alford, Michal Lahav

    Proceedings of the 2009 Sawtooth Software Conference, Del Ray Beach, FL

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    Digital pen: four rounds of ethnographic and field research

    Chris Chapman, Michal Lahav, Susan Burgess

    Proceedings of the 42nd Hawaii International Conference on System Sciences (HICSS-42), Waikoloa, HI (2009)

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    Digital memory and the problem of identity

    Chris Chapman

    Proceedings of the 6th Annual Hawaii International Conference on Arts and Humanities (HICAH), Honolulu, HI (2008)

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    International ethnographic observation of social networking sites

    Chris Chapman, Michal Lahav

    Proceedings of the 2008 Computer Human Interaction conference (CHI 2008), ACM SIGCHI, Florence, Italy

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    Quantitative evaluation of personas as information

    Christopher N. Chapman, Ed Love, Russell P. Milham, Paul ElRif, James L. Alford

    Proceedings of the Human Factors and Ergonomics Society (HFES) 52nd Annual Conference (2008)

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    Fundamental ethics in information systems

    Chris Chapman

    Proceedings of the 39th Hawaii International Conference on System Sciences (HICSS), Poipu, HI (2006)

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    The personas’ new clothes: methodological and practical arguments against a popular method

    Christopher N. Chapman, Russell P. Milham

    Proceedings of the Human Factors and Ergonomics Society (HFES) 50th Annual Conference (2006)

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    An exploration of writing acts

    Chris Chapman

    Philosophy in the Contemporary World 11th Annual Meeting, Cullowhee, NC (2005)

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    Designing software ethics

    Chris Chapman

    Society for Philosophy in the Contemporary World (SPCW) 8th Annual Meeting, Santa Fe, NM (2002)

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    Change in dispositional well-being and its relation to role quality: A 30-year longitudinal study

    Brent W. Roberts, Chris Chapman

    Journal of Research in Personality, vol. 34 (2000), pp. 26-41