Chris Chapman
Google Publications
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Profile CBC: Using Conjoint Analysis for Consumer Profiles
Chris Chapman, Kate Krontiris, John Webb
Proceedings of the 18th Sawtooth Software Conference, Orlando, FL (2015), pp. 1-12
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R for Marketing Research and Analytics
Chris Chapman, Elea McDonnell Feit
Springer, New York (2015)
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R for marketing research and analytics: discussion
Chris Chapman, Elea McDonnell Feit
Joint Statistical Meetings (JSM) 2015, Seattle, WA
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Understanding America’s Interested Bystander: A Complicated Relationship with Civic Duty
Kate Krontiris, John Webb, Chris Chapman
Google, Mountain View, CA (2015)
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Marketing Insights (2015), pp. 12-13
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Findings from Crisis Field Research in Four Countries
International Conference of Crisis Mappers (ICCM), New York, NY (2014)
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Conjoint Analysis in R … Now with Individual-Level Utilities and Survey Mockups
American Marketing Association Advanced Research Techniques Forum (2013), Poster
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Nine things clients get wrong about conjoint analysis
Proceedings of the 2013 Sawtooth Software Conference, Sawtooth Software
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Unlocking the Potential of Conjoint Analysis/Discrete Choice Modeling and MaxDiff Scaling in Public Opinion and Survey Research
Steven Ellis, Mario Callegaro, Chris Chapman
American Association for Public Opinion Research (2013), Panel
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The landscape of digital media research: big data, big research, right impact
Digital Media Education Foundation Conference, Las Vegas, NV (2012)
Previous Publications
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Game Theory and Conjoint Analysis: Using Choice Data for Strategic Decisions
Christopher N. Chapman, Edwin Love
Proceedings of the 2012 Sawtooth Software Conference, Orlando, FL, pp. 1-14
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A genetic algorithm system for product line exploration and optimization
Chris Chapman, James L. Alford
Proceedings of the 2nd World Congress on Nature and Biologically Inspired Computing (NaBIC), IEEE, Kitakyushu, Japan (2010)
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Consumer usage of a digital memory device prototype
Chris Chapman, Edwin Love, Susan Burgess
Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS), Poipu, HI (2010)
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Product portfolio evaluation using choice modeling and genetic algorithms
Christopher N. Chapman, James L. Alford
Proceedings of the 2010 Sawtooth Software Conference, Newport Beach, CA
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Regulatory focus as a determinant of brand value
Ed Love, Mark Staton, Chris Chapman, Erica Okada
Journal of Product & Brand Management, vol. 19 (2010), pp. 512-517
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Comparing results of CBC and ACBC with real product selection
Chris Chapman, James L. Alford, Michal Lahav
Proceedings of the 2009 Sawtooth Software Conference, Del Ray Beach, FL
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Digital pen: four rounds of ethnographic and field research
Chris Chapman, Michal Lahav, Susan Burgess
Proceedings of the 42nd Hawaii International Conference on System Sciences (HICSS-42), Waikoloa, HI (2009)
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Digital memory and the problem of identity
Proceedings of the 6th Annual Hawaii International Conference on Arts and Humanities (HICAH), Honolulu, HI (2008)
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International ethnographic observation of social networking sites
Chris Chapman, Michal Lahav
Proceedings of the 2008 Computer Human Interaction conference (CHI 2008), ACM SIGCHI, Florence, Italy
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Quantitative evaluation of personas as information
Christopher N. Chapman, Ed Love, Russell P. Milham, Paul ElRif, James L. Alford
Proceedings of the Human Factors and Ergonomics Society (HFES) 52nd Annual Conference (2008)
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Fundamental ethics in information systems
Proceedings of the 39th Hawaii International Conference on System Sciences (HICSS), Poipu, HI (2006)
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The personas’ new clothes: methodological and practical arguments against a popular method
Christopher N. Chapman, Russell P. Milham
Proceedings of the Human Factors and Ergonomics Society (HFES) 50th Annual Conference (2006)
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An exploration of writing acts
Philosophy in the Contemporary World 11th Annual Meeting, Cullowhee, NC (2005)
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Designing software ethics
Society for Philosophy in the Contemporary World (SPCW) 8th Annual Meeting, Santa Fe, NM (2002)
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Change in dispositional well-being and its relation to role quality: A 30-year longitudinal study
Brent W. Roberts, Chris Chapman
Journal of Research in Personality, vol. 34 (2000), pp. 26-41



