Aaron Sedley

Aaron Sedley is a Staff User Experience Researcher at Google, focused on measuring users' attitudes via surveys. Aaron initiated Happiness Tracking Surveys (HaTS) at Google in 2006, a platform that measures attitudes in context of product usage, and is now deployed across over 15 products. In addition to his leadership on HaTS, Aaron consults across Google on survey methodology, planning and implementation. Aaron also introduced the concept of Change Aversion at Google, establishing principles to minimize negative reactions when launching changes to a product. Prior to joining Google, Aaron held research positions with New York Times Digital, Young & Rubicam, and the Carnegie Endowment for International Peace. He earned a bachelor's degree in Government from Wesleyan University (CT).

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